Available in UK supermarkets, such as Sainsbury’s and Superdrug, the rest of the world will get a whiff of Lynx Africa & Marmite starting next month. On Wednesday, Lynx tweeted about their latest deodorant, which is also available as a shower gel and body spray. The online advertisement teases that interested buyers will either love or hate “the weirdness.”
According to Gizmodo, the combination of Lynx Africa and the dark brown food paste will smell like “aromatic notes of lavandin, white moss, and green herbs, along with woody profiles of creamy sandalwood and cedarwood.”
Today, Lynx Brand Manager Jamie Brooks told the tech website, “By combining two iconic legends that have shaped dating and breakfast culture across the nation, we have created a product like no other that is sure to get lovers and haters spreading the news.”
“We’ve created the scent for all the lovers, whether that’s Lynx or Marmite, but with the controversial nature of the spread, believe it also might help in keeping the haters at arm’s length,” added Brooks.
What do customers think of Lynx Africa & Marmite? Just look at Twitter and you will see users initially baffled by the combined forces of the two brands. The reviewers sure enjoyed Marmite on their toast, but not under their armpits.
@Asriul wasn’t really impressed with the final product though. The user tweeted, “Was just at the shop and saw this. And obviously, I had to spray a little on my hand. And it stinks of Lynx Africa, like normal. But the undertones of Marmite, that is the most grim thing I have ever seen/smelt in my life.”
Over the weekend, Kevs News & Reviews shared a snapshot of the body spray can from a store shelf in Sainsbury’s.
On Instagram, the food blogger wrote, “So…Marmite Lynx is a thing! Could 2020 get any weirder?!”
A post shared by Kevs Snack Reviews (@kevssnackreviews) on Jun 20, 2020 at 12:09pm PDT
The new deodorant comes at a time following a shortage of yeast. Last week, Unilever, the owner of the Marmite brand, discontinued production of all pack sizes and larger jars, but buyers won’t have to wait too long.
A spokeswoman for Unilever told BBC News, “With these issues now resolved, we are continuing to make Marmite as normal again, which means that the full range of jars should be back on supermarket shelves very shortly.”
When @stonojnr joked about Marmite’s yeast being used for the body spray, the male grooming brand tweeted, “Disclaimer: No yeast was harmed in the making of Lynx Africa And Marmite.”
