So, anti-Americanism sells? We have filled a market gap by being very critical of the American government. Some people felt we behaved very badly after September 11, but for a small weekly magazine to make an impact at all, one has to create interest and controversy. It is as simple as that, really. My immediate reaction was: “This will be good for us.”
One of your columnists wrote a piece offering a £4,000 bounty to anyone who could “bag” President Bush. Yes, again, there was indignation from some quarters, particularly the American Embassy. I tried to explain that this was black British humor. I said, “I realize people may disagree and would you like to write a letter?”