Media Microscope Facebook Live Offers American Fans New Access To Mls And Liga Mx
As cord cutting becomes more and more prevalent, North America’s two major soccer leagues removed a television as a barrier to entry through two Facebook Live deals announced over the past two months. First it was a three-way deal between Univision, Facebook, Inc. and Liga MX in February. Just weeks later, Univision, Facebook and MLS announced a similar agreement. Now, fans in the United States need only an internet connection and any device – cell phone, laptop, tablet, etc....