Media Microscope Seeking Flexibility Mls Moves Away From National Tv Windows
Prior to the new deal, the league’s research showed that an inconsistent schedule meant even die-hards struggled to keep track of when games were on national TV. The introduction of weekly broadcast windows meant that would no longer be the case. With a Friday night match on UniMas and a weekly Sunday doubleheader at 5 p.m. ET on ESPN and 7 p.m. on Fox Sports 1, MLS would finally move closer to the habit-viewing that helps drive ratings of the NFL through the roof....